What Size Are Instagram Reels? A Guide for Content Creators

What Size Are Instagram Reels? A Guide for Content Creators


If you’re a content creator, you’re probably wondering what size are Instagram Reels. Instagram Reels is a new feature that was launched in August 2020, and it has quickly become popular among users who want to create engaging short-form videos for their followers. In this article, we will discuss everything you need to know about Instagram Reels and the best practices for creating them.

What Are Instagram Reels?

Instagram Reels is a short-form video feature that allows users to create and share 15-second videos on Instagram. These videos can include music, text, and a variety of special effects that are built into the app. The feature is similar to TikTok, which is a popular social media platform that allows users to create and share short-form videos.

What Size Are Instagram Reels?

The ideal size for Instagram Reels is 1080 pixels wide by 1920 pixels tall, which is a 9:16 aspect ratio. This is the same size as a vertical video on IGTV and Instagram Stories. When you create a Reel, you can shoot the video in either portrait or landscape mode, but keep in mind that the vertical aspect ratio is ideal for Instagram Reels.

Creating Instagram Reels

Step 1: Open the Instagram Camera

To create an Instagram Reel, open the Instagram camera by swiping to the right from your Instagram feed.

Step 2: Select Reels

At the bottom of the camera screen, you will see several options, including Live, Story, and Reels. Tap on Reels to start creating your video.

Step 3: Record Your Video

Once you have selected Reels, you will see a new set of tools on the left side of the screen. You can use these tools to add music, change the speed of your video, and add special effects. Press and hold the record button to start recording your video. You can record multiple clips to create a longer Reel.

Step 4: Edit Your Video

After you have finished recording your video clips, you can edit them by using the tools on the left side of the screen. You can trim your clips, add text and music, and adjust the speed of your video.

Step 5: Share Your Reel

Once you have finished editing your Reel, you can share it with your followers by tapping the share button. Your Reel will appear on your Instagram profile, and it can also be discovered by other users who are interested in your content.

Best Practices for Creating Instagram Reels

1. Keep It Short

Instagram Reels are designed to be short-form videos, so keep your videos under 15 seconds. This will ensure that your content is engaging and easy to watch.

2. Use Music

Music is a key part of Instagram Reels, so be sure to include a catchy song or soundbite in your videos. You can choose from a variety of popular songs or use your own original music.

3. Use Text and Captions

Adding text or captions to your videos can help to convey your message and make your content more accessible to viewers who are watching with the sound off.

4. Use Hashtags

Hashtags are a powerful tool for increasing the visibility of your content on Instagram. Be sure to include relevant hashtags in your Reel to reach a wider audience.

5. Experiment with Special Effects

Instagram Reels includes a variety of special effects, such as filters and AR effects. Experiment with these effects to add a creative touch to your videos.


Instagram Reels is a powerful tool for content creators who want to engage with their followers and reach new audiences. By following the best practices outlined in this article and creating videos that are short, engaging, and visually appealing, you can take your Instagram presence to the next level.

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