Video Subtitles: A Simple Explanation

Video subtitles have become an integral part of online video content creation. It has been observed that videos with subtitles or closed captions have up to 80% more views and 40% more engagement than videos without them. This is why, as a content creator, you should know what video subtitles are, how they can help your content, and how to create them.

So, what are video subtitles?

Subtitles refer to the written text placed at the bottom of a video screen that transcribe the audio content into a readable form. In other words, they provide the text equivalent of the audio in a video. This is especially useful for people who have hearing difficulties, are watching videos in a noisy environment, or are not familiar with the language used in a video.

Video subtitles are known by different names such as closed captions, open captions, and burned-in subtitles.

Closed captions refer to subtitles that can be turned on or off by the viewer. They are usually placed in a separate file that specifies the time in the video where the text should appear.

Open captions are subtitles that are always present in the video and cannot be turned off. They are often used in social media and shorter videos.

Burned-in subtitles are also always present in the video but this time, they are burnt into the video file and cannot be turned on or off.

Why are video subtitles important?

As mentioned earlier, video subtitles are crucial for increasing viewership and engagement as they provide an inclusive experience for all viewers. Here are some other reasons why subtitles are important:

1. Accessibility: Subtitles are a necessity for people with hearing difficulties, or those who are not fluent in the language in the video.

2. SEO optimization: Search engines can crawl the text from the subtitles and use them for indexing. This helps with your video’s SEO and increases its visibility.

3. Social media reach: Many social media platforms auto-play videos, which means viewers may watch the videos silently. Having subtitles in the video will allow them to follow the content and increase dwell time.

4. Attention span: Subtitles also improve audience engagement and retention. According to studies, people’s attention span while watching videos is usually between 8-12 seconds. With subtitles, viewers can follow the content easier, which helps to retain their attention.

How to create video subtitles

Now that you know why video subtitles are important, let’s dive into how you can create them.

There are several ways to add subtitles to a video:

1. Using a speech recognition software like Dragon Naturally Speaking, which automatically transcribes the audio. However, it is important to note that these software tools may not be 100% accurate.

2. Outsourcing to professional subtitle services or freelancer captionists who can accurately create subtitles for your videos.

3. Generating subtitles through social media platforms, such as Facebook and YouTube, which offer auto-captions. But again, there is no guarantee of accuracy, and it’s always important to check and edit the auto-generated subtitles for correct grammar and spelling.

4. Creating subtitles manually by typing them out in a separate file. This method may be time-consuming but it’s the most accurate and gives you full control over the text.

Once you have created the subtitles, it’s important to sync them with the audio so that they appear at the right time. You can use different software tools like Adobe Premiere, Amara or YouTube studio for syncing the subtitles.

In conclusion, video subtitles are an important aspect of content creation that should not be overlooked. They provide an inclusive experience for all viewers and can increase the reach and engagement of your videos. While there are several ways to add subtitles to a video, creating them manually ensures accuracy and gives you more control over the text. So, start adding subtitles to your videos and take your content to the next level!

“We’ve explored many auto-captioning tools in the market and while they serve their purpose, they often come with complications – they can be slow, confusing, or simply lacking in options. This is where SubtitleO truly shines. It stands out for its ease of use, speed, and diverse customization options. With SubtitleO, you can not only automate your captioning process but also tailor it to your specific needs, making your videos more accessible and engaging. Why not experience this game-changer for yourself? Try today and discover the future of video captioning. The first step towards creating superior, accessible, and engaging content is just a click away.”

“Try SubtitleO Now!”