Share YouTube Videos on Instagram: A Step-by-Step Guide

How to Share Your YouTube Videos on Instagram

As a content creator, you know how important it is to promote your work and get it in front of as many people as possible. Two of the most popular platforms for sharing content are YouTube and Instagram. While both offer their own unique benefits, they can be even more powerful when used together. In this post, we’ll show you exactly how to share your YouTube videos on Instagram.

Why Share Your YouTube Videos on Instagram?

Before we dive into the “how”, let’s take a moment to discuss the “why”. There are a number of reasons why sharing your YouTube videos on Instagram can benefit your content strategy:

1. Increased visibility: By sharing your videos on Instagram, you’re exposing them to a wider audience. This can lead to more views, more subscribers, and ultimately, more engagement.

2. Diversified content: While YouTube is great for long-form videos, Instagram allows you to share shorter, more bite-sized clips. By repurposing your YouTube content for Instagram, you’re giving your followers more variety.

3. Cross-promotion: By sharing your YouTube videos on Instagram, you’re reminding your followers that you have a presence on both platforms. This can lead to more followers on both channels.

Now that we’ve established why it’s important to share your YouTube videos on Instagram, let’s get into the how.

Step 1: Choose Your Video

The first step is to choose which YouTube video you want to share on Instagram. While you could simply share the link to your YouTube video, this isn’t the most effective way to get people to engage with your content on Instagram. Instead, you’ll want to create a custom clip specifically for Instagram.

Step 2: Create a Custom Clip

To create your custom clip, you can use video editing software such as Adobe Premiere or Final Cut Pro. If you’re on a budget, there are also free options such as iMovie or Windows Movie Maker.

When creating your clip, there are a few things to keep in mind:

– Length: Instagram videos are limited to 60 seconds, so you’ll need to keep your clip under a minute.
– Orientation: Instagram videos are most commonly viewed in portrait mode, so you may want to adjust the orientation of your clip accordingly.
– Sound: While Instagram videos do play sound by default, many users prefer to watch with the sound off. Consider adding subtitles or captions to make your video more accessible.

Step 3: Upload to Instagram

Once you’ve created your custom clip, it’s time to upload it to Instagram. Here’s how to do it:

1. Open the Instagram app and tap the “+” button in the bottom center of the screen.
2. Select “Video” and choose your custom clip from your camera roll.
3. Edit your video as desired.
4. Add a caption and relevant hashtags.
5. Post your video.

Step 4: Promote Your Video

Now that your video is live on Instagram, it’s time to promote it. Here are a few tips to get more visibility for your video:

1. Share to Your Story: Instagram Stories are a great way to get more eyes on your content. Share your video to your story and encourage your followers to swipe up to watch the full video.
2. Use Hashtags: Hashtags are a great way to get discovered on Instagram. Research relevant hashtags and include them in your caption.
3. Cross-Promote on YouTube: Don’t forget to mention your Instagram presence on your YouTube channel. Encourage your viewers to follow you on Instagram for more content.
4. Collaborate with Other Creators: Reach out to other creators in your niche and see if they’d be interested in sharing your video on their Instagram channel. In exchange, you could share one of their videos on your YouTube channel.


Sharing your YouTube videos on Instagram is a great way to get more visibility for your content and reach a wider audience. By creating custom clips and promoting your videos on Instagram, you can increase engagement, gain more followers, and ultimately grow your brand. So what are you waiting for? Start sharing your YouTube videos on Instagram today!

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