Get Inspired: Newsletter Subtitle Ideas to Boost Engagement

Newsletter Subtitle Ideas: How to Make Your Email Stand Out

As a content creator, you know how important it is to engage with your audience through newsletters. But with the average person receiving 121 emails per day, it’s crucial to make sure your email stands out. One of the best ways to do this is by creating a unique and attention-grabbing subtitle for your newsletter.

Why Your Newsletter Needs a Subtitle

A subtitle is a short phrase or sentence that accompanies the subject line of your email. It provides your audience with additional information about what they can expect from your newsletter. It’s the perfect opportunity to entice your readers and give them a reason to open your email.

Not only does a subtitle help your email stand out in a crowded inbox, but it can also:

– Establish your brand: A well-crafted subtitle can help you establish your brand’s tone and voice, making it easier for your readers to recognize your emails.

– Set expectations: A subtitle can give your readers a clue about what’s included in your newsletter, so they know what to expect before they open it.

– Increase open rates: According to research by Campaign Monitor, adding a subtitle to your newsletter can increase open rates by up to 11%.

Now that you know why a subtitle is important, let’s dive in and look at some tips and ideas for creating a subtitle that will make your newsletter stand out.

Tip #1: Keep It Simple

Your subtitle should be short and to the point. You don’t want to overwhelm your readers with too much information or use overly complex language. Aim for a subtitle that’s 10 words or less.

Tip #2: Be Specific

Your subtitle should give your readers an idea of what they can expect from your newsletter. Use specific language that accurately describes the content of your email.

Tip #3: Use Humor or Creativity

If appropriate, try injecting some humor or creativity into your subtitle. This can help your email stand out and catch your readers’ attention.

Tip #4: Highlight Value

Your subtitle should give your readers a reason to open your email. Highlight the value they will receive by reading your newsletter.

Now that we’ve covered some general tips, let’s explore some specific subtitle ideas.

Idea #1: Ask a Question

Asking a question in your subtitle can pique your readers’ curiosity and encourage them to open your email. Try phrasing the question in a way that highlights the value they will receive by reading your newsletter. Here are some examples:

– Want to increase your social media following? Check out our tips!

– Do you struggle with writer’s block? Our newsletter can help.

Idea #2: Use a Tagline

A tagline is a short and memorable phrase that sums up your brand or newsletter. If you already have a tagline, try using it as your subtitle. If not, consider creating one. Here are some examples:

– Unlocking the power of content creation, one newsletter at a time.

– Your weekly dose of inspiration and productivity.

Idea #3: Highlight a Teaser

Your subtitle can also act as a teaser for the content of your email. Try highlighting a specific piece of content that will be included in your newsletter. Here are some examples:

– Sneak peek: Our interview with a top influencer.

– Don’t miss our free e-book on improving your writing skills.

Idea #4: Use a Literary Device

Using literary devices like alliteration, rhyme, or puns can make your subtitle more memorable and engaging. Here are some examples:

– Make Monday your muse: Our weekly newsletter for writers.

– Ready to rock your content strategy? Join our newsletter!


Crafting a subtitle that stands out from the crowd can be challenging, but it’s worth the effort. By following these tips and trying out some of the ideas we’ve outlined, you can create a subtitle that entices your readers and makes them excited to open your newsletter. Remember to keep it simple, be specific, highlight value, and, if possible, inject some humor or creativity. With the right subtitle, your newsletter can become a must-read for your audience.

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