Discovering TikTok: How to Get Started

How would they know TikTok?

If you’re a content creator looking to expand your reach and find new audiences, chances are you’ve heard of TikTok. But if you’re still unsure what the app is all about, then don’t worry, you’re not alone! In this article, we’ll explain everything you need to know about TikTok, from its origins to how to use it to grow your following.

What is TikTok?

TikTok is a social media app that allows users to create and share short videos, ranging from 15 seconds to one minute in length. The app is known for its popular dance and lip-sync videos, but users also create videos around a wide range of topics, from cooking and beauty tutorials to comedy sketches and political commentary.

TikTok was originally launched in China in 2016 under the name Douyin, but the app was rebranded as TikTok for international markets in 2018. Since then, it has become one of the most popular social media apps in the world, with over one billion registered users.

How does TikTok work?

To use TikTok, you first need to create an account. You can sign up using your phone number or an existing social media account like Facebook or Twitter. Once you’ve created an account, you can start creating and sharing videos.

To create a video on TikTok, you can either use the app’s built-in camera or upload a video from your phone’s camera roll. You can then add filters, music, and other effects to your video. When you’re ready to share your video, you can post it to your profile or to the app’s “For You” page, where it can be discovered by other users.

The app’s algorithms use a range of factors, including user behavior and engagement, to decide which videos to show to users on the “For You” page. This means that even if you don’t have a large following, your videos can still be discovered and go viral on the app.

How can content creators use TikTok?

TikTok can be a powerful tool for content creators looking to reach new audiences and grow their following. Here are some tips for using TikTok effectively:

1. Find your niche: TikTok is full of users creating videos around a wide range of topics, so it’s important to find your niche and create content that stands out from the crowd. This could be anything from beauty tutorials to political commentary to dance videos.

2. Use hashtags: Like other social media platforms, TikTok uses hashtags to categorize and discover content. Using relevant hashtags can help your videos get discovered by users who are interested in your niche.

3. Engage with other users: TikTok is a social platform, so it’s important to engage with other users by commenting on their videos and participating in challenges and trends.

4. Don’t be afraid to be creative: TikTok is all about creativity and experimentation. Don’t be afraid to try new things, whether it’s a new dance routine or a creative edit in your video.

5. Stay consistent: Like any social media platform, consistency is key on TikTok. Posting regularly can help you grow your following and keep your audience engaged.


If you’re a content creator looking to expand your reach, TikTok can be a powerful tool. With over one billion registered users, the app offers a platform to showcase your creativity and reach new audiences. By finding your niche, using hashtags, engaging with other users, being creative, and staying consistent, you can use TikTok to take your content to the next level. So what are you waiting for? Download the app and start creating today!

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