Quick Guide: Adding Subtitles to Your Videos

Adding subtitles to your videos is an incredibly important part of the content creation process. It not only increases the accessibility of your content for viewers with hearing impairments, but it can also help you improve the engagement of your general audience.

Subtitles can help viewers understand your content better, even when they’re in noisy environments or when they’re unable to turn up the volume. And offering subtitles in different languages can also help you appeal to international audiences and make your content more recirculating.

In this article, we’ll discuss how to include subtitles in a video and some tips for creating effective, engaging subtitles.

What Are Video Subtitles?

Video subtitles, sometimes called closed captions, are the written or transcribed words that appear in a video. They’re usually displayed at the bottom of the video and they follow along with the dialogue in the video. Subtitles are especially helpful for viewers who are deaf or hard of hearing, and they can make videos more accessible for viewers whose native language is different from the language of a video.

Types of Video Subtitles

When you’re creating titles for a video, you can choose from a few different types of subtitles:

Open Captions
Open captions are subtitles that are permanently burned onto a video. If a video has open captions, viewers won’t have the option to turn the subtitles off.

Closed Captions
Closed captions are subtitles that viewers can turn on or off (depending on the platform they’re watching your video on). Closed captions are great if you’re creating content in multiple languages, since you can upload the subtitles in each language and let viewers choose which language they want to watch your video in.

Transcripts are a text version of the audio in a video (usually with time stamps which provide the start and end times for each segment of the transcript). This allows viewers to easily skim the video content and find information quickly. It also makes it easy to create subtitles from a transcript.

How to Add Subtitles to a Video

The process of adding subtitles to a video depends on where you’re planning to share it. Each platform has its own process for adding subtitles, so you’ll want to research the specific platform you’re using and follow their guidelines.

Here are a few tips for adding subtitles to a video:

1. Make Sure Your Video Is Optimized
Before you start adding subtitles, make sure your video is optimized for the platform you’ll be sharing it on. This includes making sure it’s the correct file size, dimensions, and length.

2. Create a Transcript
Creating a transcript of your video can make the subtitle-adding process easier. You can manually transcribe your video or use a transcription service.

3. Add the Subtitles
Once you have your transcript, you can either manually add the subtitles or use a subtitle-creating service like Rev or Amara. Make sure that the subtitles accurately reflect the content of your video.

4. Check for Accuracy
Before you publish your video, double-check that all of the subtitles are correct and they are easy to read. If you’re creating subtitles in multiple languages, make sure the translations are accurate.

Tips for Creating Engaging Subtitles

Creating engaging subtitles is an important part of the content creation process. If done well, subtitles can help boost the engagement of your audience. Here are a few tips for creating engaging subtitles:

1. Focus on Readability
Your subtitles should be easy to read. Make sure the font is clear, the text size is legible, and the text colors contrast with the background.

2. Minimize the Number of Words
Keep your subtitles concise by avoiding unnecessary words. Remove off-topic information and focus on the main points in your message.

3. Highlight Essential Information
When you’re writing the subtitles for a dialogue-heavy scene, you may want to highlight the most important words by placing them in a bold font or using a different color.

4. Consider International Audiences
If you’re creating subtitles in multiple languages, make sure you’re taking into account cultural differences and dialects.

5. Include Context
Try to add context to your subtitles where necessary. This will help make them more comprehensive and easier to understand.


Adding subtitles to your videos is a great way to make your content more accessible to a wider audience. It can also help create a more engaging viewing experience. By following the tips in this article, you can learn how to include subtitles in a video and create effective, engaging titles.

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