Learn How to Add Captions to Your Videos in a Snap

Adding captions to a video can provide a variety of benefits including making the content accessible to more audiences, breaking up the monotony of visuals, and boosting a content creator’s bottom line. Whether you’re creating a promotional or informational video, captions can take it to the next level.

In this article, we’ll go over everything content creators need to know about captions, starting with what they are and how they are used, the different types available, and how to include captions in a video. We’ll also discuss where to find captions, creating captions yourself, and the importance of captioning.

What Are Captions and How Are They Used?

Captions are typically rendered in text that displays on the screen when a video is being watched. They provide audio description and the written transcript of what’s being said in a video. This helps make the content accessible to those with hearing impairments or those who cannot understand the language used in the video.

Captions also serve to break up large portions of video that are only audio-based. Text help keep viewers’ attention while audio dives deeper into a topic. Content creators can also use captions to drivongage viewers by asking questions, for example, or providing humorous one-liners that viewers can read and reflect on.

There are two primary types of captions: open captions and closed captions.

Open Captions

Open captions are typically burned or hard-coded onto a video. This means that the captions are a permanent part of the video and are not removable. Since they can’t be disabled, they can be viewed by anyone. Open captions are great for quickly conveying simple messages or setting a mood for a video.

Closed Captions

Closed captions, unlike open captions, are removable. The viewer typically has the option to either choose to view or not view the captions or use the device’s accessibility settings to enable or disable the captions automatically.

Closed captions are great for providing more detailed information such as following along with a video’s dialogue or for conveying a brand’s message.

How To Include Captions In A Video

Adding captions to a video is relatively simple. Content creators can either create captions themselves or find pre-made captions for their videos.

Create Captions Yourself

Creating captions is easy and can be done in a few simple steps. First, watch the video you’d like to add captions to and write down the transcript as you watch. This step takes a bit of time, but it is essential for success. Writing and editing the captions as you watch ensures that you capture all of the nuances of the dialogue.

Once the captions have been written, the next step is to incorporate them into the video. This is usually done using a video editing program. While most video editing programs include some sort of captioning capability, you may want to use a program specifically designed for captions, such as Aegisub.

Where To Find Captions

While content creators can write and incorporate captions themselves, the process can be time-consuming and is not always feasible. Luckily, there are many companies that specialize in captions, such as Rev.com, which can quickly provide pre-made captions for a fixed fee.

The advantage of using a professional captioning service is that they typically provide high-quality captions that accurately convey the content of the video. Furthermore, they usually provide their captions in both open and closed caption formats, making it easier for content creators to incorporate them into their videos.

The Importance of Captioning

In addition to being an effective way to increase engagement and make a video more accessible, captioning is also becoming essential for content creators’ bottom lines. With more and more platforms such as YouTube, Facebook, and AppleTV requiring videos to be properly captioned, captioning is becoming essential for content creators to stay competitive and avoid being penalized.

Captioning content also helps increase discoverability and reach on the platforms themselves. This is because captioned content is typically given preferential treatment when it comes to being recommended to viewers. Furthermore, captions help more viewers access the content, since those who are deaf or hard of hearing will be able to watch the video without relying on the assistance of a friend or family member.


Adding captions to a video can bring many benefits for content creators, including increased engagement, discoverability, and accessibility. Understanding how to include captions in a video is essential to ensure that your content reaches the widest audience possible.

Content creators can create captions themselves or use professional captioning services. No matter which method is chosen, it’s important to remember that captioning is becoming more and more important for staying competitive and maximizing a creator’s bottom line.

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