Easy Steps to Enable Closed Captions on Amazon Prime – A Handy Guide

How to Get Closed Captions on Amazon Prime: A Guide for Content Creators

As a creator, you know the importance of accessibility when it comes to your content. Closed captions are an essential tool for making your videos and movies more inclusive for people who are deaf or hard of hearing, non-native speakers, or just prefer to watch with captions on. In this guide, we’ll walk you through how to get closed captions on Amazon Prime in a few easy steps.

Step 1: Choose Your Content

The first step to getting closed captions on Amazon Prime is to choose the content you want to add captions to. Amazon Prime has a wide selection of TV shows and movies to choose from, so you’ll have plenty of options.

Once you’ve selected the content you want to add captions to, click on the title to open the video player. From there, click on the “CC” icon in the bottom right corner of the screen.

Step 2: Enable Closed Captioning

Next, you’ll need to enable closed captioning. You can do this by toggling the “CC” button to on. This will turn on the closed captions for your selected content.

Step 3: Customize Your Captions

Amazon Prime offers several options for customizing your closed captions. Click on the “Settings” icon in the lower right corner of the screen to access these options.

Here, you can choose the font size and style, as well as the color and opacity of your captions. You can also choose to enable closed captions in another language, if available.

Step 4: Test Your Captions

Before publishing your content with closed captions, it’s important to test them out. Play your video from the beginning and make sure the captions are syncing up properly with the audio. You can also spot-check different parts of the video to ensure that all of the dialogue is being accurately transcribed.

Step 5: Publish Your Content

Once you’ve tested your captions and are happy with the result, it’s time to publish your content. With closed captions enabled, your video or movie is now accessible to a wider audience.

Importance of Closed Captioning for Content Creators

Closed captioning isn’t just important for accessibility reasons. Adding closed captions to your content can also help improve your search engine optimization (SEO). Closed captions provide text that can be crawled by search engines, which can improve the discoverability of your content online.

In addition, closed captions can also help improve engagement with your content. People who watch videos with closed captions on tend to watch for longer periods of time and are more likely to share the video with others.

Best Practices for Closed Captioning

If you want to get the most out of closed captions on Amazon Prime, it’s important to follow best practices. Here are a few tips to keep in mind:

1. Be Accurate: Closed captions should be as accurate as possible. Double-check your captions for spelling, grammar, and accuracy before publishing.

2. Be Consistent: Use consistent capitalization, punctuation, and sentence structure for your captions.

3. Be Brief: Keep your captions brief and to the point. Long sentences and paragraphs can be difficult to read and follow.

4. Be Clear: Use simple, easy-to-understand language in your captions. Avoid using jargon or technical terms that might be unfamiliar to viewers.

5. Be Timely: Make sure your captions are timed correctly with the audio. If captions appear too early or too late, it can be distracting and hard to follow.


Closed captioning is an essential tool for making your content more accessible and engaging for viewers. With Amazon Prime, adding closed captions is easy and customizable, allowing you to create captions that work for your individual needs. By following best practices and testing your captions before publishing, you can ensure that your content is accessible to the widest possible audience and is optimized for search engines.

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