Mastering Closed Captions on Instagram: A Step-by-Step Guide

How to Do Closed Captions on Instagram for Your Videos

As a content creator, one of the best ways to engage your audience on Instagram is through videos. Instagram has over 1 billion monthly active users, and video content is becoming increasingly popular. However, not everyone can hear or understand the audio on your videos. That’s where closed captions come in. Closed captions make your videos accessible to everyone, including people with hearing impairments or non-native speakers. In this article, we’ll show you how to add closed captions to your Instagram videos.

What are Closed Captions on Instagram?

Closed captions are text overlays that appear on a video, displaying what is being said or heard in the video. They are a great way to increase the accessibility and engagement of your videos on Instagram. Closed captions can be turned on or off by the viewer, making them a popular choice for content creators.

Advantages of Using Closed Captions

Here are some of the key benefits of using closed captions on your Instagram videos:

1. Increased Accessibility – Closed captions make your videos accessible to people who have hearing impairments or who don’t speak the language used in the video.

2. Improved Engagement – Videos with closed captions are more engaging and are likely to be watched for longer periods.

3. Increased Reach – Your videos will be more discoverable and shareable, as people can share the video with others who may not have been able to watch it without captions.

How to Add Closed Captions on Instagram

Here’s a step-by-step guide on how to add closed captions to your Instagram videos:

Step 1: Create a Transcript

The first step in adding closed captions to your Instagram videos is to create a transcript of the audio in the video. A transcript is a written document that contains everything that is said in the video. You can create a transcript using transcription software or by typing out the audio yourself.

Step 2: Upload Your Video

Once you have your transcript, you can upload your video to Instagram. To do this, go to your Instagram app and click on the plus icon at the bottom of your screen. Choose the video you want to upload from your camera roll.

Step 3: Click on the “Advanced Settings” Tab

Once you’ve uploaded your video, you’ll see the “Advanced Settings” tab. Click on it, and you’ll see an option to “Turn On Captions”.

Step 4: Add Your Transcript

After selecting “Turn On Captions,” you can add your transcript to the video. Choose “Create New Subtitles or Closed Captions” and then select the language you want to use for the captions. Then, paste your transcript into the text box and click “Done.”

Step 5: Review and Edit Your Subtitles

After uploading your captions, you can review and edit them as needed. This is important to ensure that your captions are accurate and timed correctly with the audio in your video. You can adjust the timing of your captions by dragging them to the correct time stamp.

Step 6: Publish Your Video

Once you’ve reviewed and edited your captions, your video is ready to be published. Simply click on the “Share” button and your video will be available to your audience.

Tips for Creating Effective Closed Captions

Here are some tips to keep in mind when creating effective closed captions for your Instagram videos:

1. Keep it Short – Instagram captions are limited to 2200 characters, so keep your captions short and to the point.

2. Use Proper Punctuation – Proper punctuation helps your captions flow better and makes them easier to read.

3. Time Your Captions Correctly – Timed captions will make it easier for viewers to follow along with the dialogue.

4. Check for Accuracy – Always double-check your captions for accuracy before publishing your video. Any errors could affect the meaning of your video.


Instagram videos are a powerful tool for content creators who want to engage with their audiences. By adding closed captions to your videos, you can increase accessibility and engagement. Follow the steps outlined above to add closed captions to your Instagram videos and use the tips provided to create effective captions for your audience.

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