Easy Steps to Add Subtitles to Your LinkedIn Video

Being a content creator on LinkedIn can be a daunting task. There are so many different elements to consider and also the potential out there for leveraging the platform to reach new audiences and build relationships. One key part of appearing professional and putting out compelling content is making sure your videos have subtitles added. Sounds simple enough but there’s actually quite a few ways to approach subtitles on LinkedIn, and it’s worth taking the time to get them right.

Why Is Adding Subtitles To LinkedIn Video Important?

Adding subtitles to your video is important for a number of reasons. First of all, it helps to ensure that your content is being delivered to the widest possible audience. People that may not be able to hear the video or who may be watching without their audio on will still have access to the content. Secondly, it can make your content more consumable and easier to understand. Videos with subtitles generally have higher engagement rates than those that don’t, so it’s worth taking the time to add them.

Finally, adding subtitles to LinkedIn video can help with SEO. Google can read subtitles, meaning that when you upload a video with subtitles, Google can index those subtitles for search. This means that when people are searching for content related to your video, your video will be more likely to pop up in the results.

How To Add Subtitles To LinkedIn Video

There are a few different ways you can add subtitles to your video before uploading and sharing on LinkedIn, but it’s important to make sure that the subtitles are synced properly. This is key as poorly synced subtitles can lead to confusing or incorrectly delivered content – and viewers won’t bother to watch until the end.

1. Adding subtitles manually

If you’re proficient in the language that you are using for the video, you can add subtitles to your LinkedIn videos manually. All you need is a text editor that supports the SubRip subtitle format. You can then add the text and the specified times for each line of text. Once your subtitles are created, save the file with the same name as the video that you are uploading to LinkedIn. This way, when you upload the video, the subtitles will be available for viewers automatically.

2. Using third-party services

There are a plethora of third-party services that allow you to add subtitles to your videos quickly and easily. Done-for-you services are often the most efficient as they will sync the subtitles for you and also add the appropriate formatting. Another option is to use automated subtitling services which use AI and speech recognition technology to generate subtitles for your video within minutes.

3. Captioning YouTubedownloaded videos

If you are using YouTube or another third-party service to host your video and then embedded on LinkedIn posts, you can use third-party captioning services to add subtitles to your YouTube videos. These services take the text from the video and create captioning automatically. Check with the service you are using to figure out which captioning services are available and how to set it up.

Conclusion

Adding subtitles to your videos for LinkedIn is a simple but effective way to ensure that your content is reaching its widest possible audience and providing maximum engagement. Subtitles don’t take long to add and can be done manually for free, or you can outsource the task to third-party services for a nominal fee. Don’t forget to check with the video hosting service you are using to make sure that your subtitles will be readable by Google. With subtitles added, it’s time to get your post uploaded and shared.

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