Instagram Video Captioning Made Easy: A Step-by-Step Guide

Creating and distributing engaging content can be tough but it doesn’t get any easier when you need to incorporate closed captions to your Instagram videos. You may be wondering “What’s the point of adding captions? Is it really important?” Closed captions on videos can provide a range of benefits including boosting engagement, improving accessibility and widening your audience reach. This article will provide an overview of what closed captions are, why they’re beneficial, and how to add closed captions to Instagram videos.

What Are Closed Captions?

Closed captions are an overlay of text that allow viewers to consume the audio of a video without actually having to listen to it. They are generated from the dialogue, sound effects and music of a video and transcribed by either an automatic captioning machine or a person. Utilizing closed captions carries multiple benefits such as accessibility, search ability, and improved engagement.

Why Add Closed Captions to Instagram Videos?

There are numerous benefits to adding closed captions and subtitles to your Instagram videos. Here are a few of the most notable advantages:

1. Increased Engagement

Closed captions are especially beneficial for viewers who may be hard of hearing, or those who prefer to watch videos in noisy settings such as on a train or in a cafe. According to a study done by Quora, captioned videos have seen an increase in engagement of over 12%, which can lead to greater viewership and higher levels of engagement.

2. Improved Accessibility

Closed captions are an incredibly useful accessibility tool which helps to overcome the barriers of understanding posed by hearing impairments or difficulties. They are also beneficial for those who do not speak the same language as the creator, but still want to access the content.

3. Increased Reach

Content which is viewable without sound allows for a wider audience reach. We live in a noisy world which can make it difficult to consume audio, so video content without sound will extend the viewership a great deal.

How to Add Closed Captions to Instagram Videos

There are numerous ways to add captions to Instagram videos including using desktop software, smartphone apps and even memes!

Desktop Software

Desktop-based software can be very effective when it comes to adding captions to your Instagram videos. Some popular titles include Adobe Premiere Pro, Final Cut Pro and VideoPad Video Editor.

Adobe Premiere Pro

Adobe Premiere Pro is one of the most popular pieces of video editing software available. Closed captions can be uploaded through the software and then saved as an .SRT file, this can then be uploaded to Premiere Pro and applied to your Instagram video.

Final Cut Pro

Final Cut Pro is a popular video editing software for MacOS. Similar to Adobe Premiere Pro, captions can be uploaded through the software and saved as a .SRT file. This file can then be uploaded to Final Cut Pro and applied to your video.

VideoPad Video Editor

VideoPad is a great free video editing software available for both Windows and Mac. You can add captions to your videos directly through the software and save them as a .SRT file. This file can then be uploaded to VideoPad and applied to your video.

Smartphone Apps

There are also plenty of great mobile apps available for captioning Instagram videos. These include Clips, Hindenberg, and Magisto.


Clips is a great app for adding captions to Instagram videos. Once your video is edited and ready to be uploaded, you simply tap the title or credits icon and select “Overlay Text”. This will open a text box where you can type out your captions.


Hindenberg is another great app for captioning Instagram videos. You can add captions to your video through the app and then save the captions as a .SRT file. Once this is done, you can upload the file to Instagram and your captions will be applied to your video.


Magisto is a useful app for adding captions to your Instagram videos. All you have to do is create an account with Magisto and then upload your video. The app will then analyze the video and automatically generate captions for you. Once complete, you can save the captions as a .SRT file and then upload it to Instagram.


If you’re looking for a fun and creative way to add captions to your Instagram videos, you can also create meme captions for your videos. You can create these easily in programs like Adobe Photoshop and then save them as an image or a GIF file.

Once you’ve created the meme caption, you can then upload it to Instagram and add your caption to the video. This method is great if you’re looking for a fun and creative way to add some extra engagement to your videos.


Closed captions are incredibly important for both accessibility and engagement when it comes to video content. From desktop software to mobile apps to meme captions, there are plenty of options for you to choose from in order to make sure that your videos are properly captioned.

Adding captions to Instagram videos may seem daunting but it doesn’t have to be. By following the above tips and suggestions you can easily add captions to your videos and get the most out of every post. If you ever need some help or advice, you can always reach out to professionals for guidance.

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