Learn How to Add Captions to Your Instagram Videos with Ease

How to Add Captions to Instagram Videos: A Comprehensive Guide for Content Creators

As a content creator, you already know the importance of video content on Instagram. With Instagram’s algorithm prioritizing video content, ensuring your videos are accessible and inclusive for all of your viewers is now more important than ever. One way to do this is by adding captions to your videos. In this article, we’ll cover all the details you need to know about how to add captions to Instagram videos.

What are Captions, and Why Are They Important?

Captions are a text version of the audio contained in a video. They display the spoken words, music, and sound effects as text on the screen. Captions are essential for making videos accessible to people with hearing impairments, but they also have many other benefits.

Adding captions to your Instagram videos:

• Increases the video’s engagement: Captions help to grab the reader’s attention and increase the engagement rate of your videos by making them more accessible to everyone, including those who may be watching them in a quiet environment.

• Improves SEO: Adding captions can help improve the search engine optimization (SEO) of your videos on Instagram, making them easier to find and giving them a better chance of showing up in the Explore section of the app.

• Increases viewer retention: With captioned videos, viewers can easily follow along with your message and have a greater understanding of the content. This means they’re more likely to stay engaged and watch the whole video instead of clicking away from it.

How to Add Captions to Instagram Videos

Now that you know why captions are essential to add, let’s walk through the process of adding captions to your Instagram videos.

1. Create a Transcript of Your Video

Before you can add captions to your video, you need to create a transcript of the audio. You can do this by either creating one yourself by typing out the words as you hear them or using an automated transcription service.

If you’re creating a transcript yourself, make sure to save it as a text file on your computer, as this will be the file you’ll use to upload your captions.

2. Upload Your Video to Instagram

After you’ve created a transcript of your video, it’s time to upload your video to Instagram. When uploading your video, make sure that it’s in the correct format:

• MP4 format
• A maximum length of 60 seconds
• A maximum file size of 100MB

3. Add Your Captions to Your Video

Once you’ve uploaded your video, it’s time to add your captions. Instagram currently has two options for this:

• Instagram’s auto-generated captions: In the caption field, tap the ‘Captions’ button. Instagram will automatically generate captions for your video. These captions are not always 100% accurate, so make sure to double-check them before publishing.

• Adding captions manually: To add captions manually, you need to upload the transcript you created earlier. Tap the ‘Advanced Settings’ option and then select ‘Upload Subtitles/Captions.’ Then, select the subtitle/caption file and upload it.

4. Preview and Edit Your Captions

Before posting your video, make sure to preview your captions to ensure that they’re accurate and to your satisfaction. You can also edit the captions by tapping on them and making changes as needed.

Finally, make sure to publish your video with its new captions! Congratulations, you’ve just made your video more accessible and inclusive.


Adding captions to your Instagram videos is an essential step in creating a more inclusive and accessible platform. Captions can also help your videos get more engagement, improve SEO, and increase viewer retention. By following the above steps, you can easily add captions to your videos and make them more accessible and engaging for your followers. Happy captioning!

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