Quick Guide: Adding Captions to TikTok Videos

Do you ever go scrolling through TikTok and get lost in all the cool videos users post? If so, you’re in the same boat as many other content creators, influencers, and digital marketers right now. TikTok has become increasingly popular in recent months, making it the perfect platform to create impactful content and stay connected with your audience.

One of the best ways to get your content noticed is to include captions. Captions help viewers know what’s happening in a video, so if they don’t watch the entire clip, they can still understand what it’s about. Plus, captions make your content more accessible to viewers who are hard of hearing.

But how do you actually put captions on your TikTok videos? Luckily, it’s actually quite simple. In this article, we’ll explain everything you need to know about adding captions to your TikTok videos to make them stand out and get noticed.

Why Is It Important to Put Captions on TikTok Videos?

Before we dive deep into the details of adding captions to your videos, let’s talk about why they’re important.

Captions are an important part of any video because they provide specific information about the content. It’s especially important on platforms like TikTok, where many viewers don’t watch the entire video. If you include captions, viewers can still understand the gist of the video even if they don’t watch the whole thing.

In addition, captions are beneficial for accessibility. It’s estimated that about 20% of the population has some form of hearing loss, and many of those people rely on captions to tune into video content. By including captions, you’re helping them access your content, which is great for your reputation.

Finally, captions are essential for SEO purposes. Search engine algorithms can’t watch videos, so they rely on the video’s description or captions to understand what the content is about. By including captions, you’re giving them the necessary information to list your video in search results and get more viewers.

How to Add Captions to TikTok Videos

Now that you know why captions are important, let’s move on to the how. Here’s a quick guide to help get you started:

1. First, open the TikTok app.

2. Create the video you want to post and save it to your device.

3. Upload the video to TikTok.

4. Before sharing the video, click the “Caption” button.

5. Enter the caption for your video. Note that you don’t have to include any special characters or symbols — plain text will do the trick.

6. Hit the “Done” button when you’ve finished entering your caption.

7. Post your video with the caption to TikTok.

That’s all there is to it! As you can see, it’s simple to add captions to your TikTok videos. Looking for a few tips to help make your captions stand out? Keep reading for some helpful tweaks.

Tips for Creating the Perfect Captions

If you want your captions to stand out, make sure they’re interesting and attention-grabbing. Here are a few tips to ensure your captions capture viewers’ attention:

• Write concise and impactful captions. Don’t use too many words in your captions — instead, keep them to the point and get your message across in fewer words.

• Make use of relevant hashtags. Hashtags help users find your video, so make sure to include some relevant ones that describe the content in your video.

• Use emojis. Emojis can be a fun way to add personality to your captions and draw people in.

• Consider your audience. Don’t use too much technical language or jargon that your audience might not understand, unless you’re targeting a very niche demographic.

• Stay on point. Make sure the caption is related to the content in the video — don’t just include a random quote or unrelated statement.

• Utilize keywords. Try to incorporate relevant keywords in your captions that describe your video content. Including some relevant keywords can help boost your SEO rankings and improve discoverability.

• Check your spelling and grammar. Before posting, proofread your caption to ensure there are no typos or errors.

Once you’ve written your captions, you’re ready to post!


Captions are an essential part of any video, especially on TikTok. They help viewers understand your video, as well as provide search engine algorithms with the necessary information to boost your content’s discoverability. Adding captions to your TikTok videos is easy — just make sure to use the tips outlined in this post to help create captions that are interesting, attention-grabbing, and packed with relevant keywords. Good luck!

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