Do You Need Captions for Your Videos? Experts Weigh In

Are you an aspiring content creator looking for ways to spruce up your videos? One efficient way to elevate your videos is to make sure they have captions. Captions on videos are a crucial element for video content. They provide necessary context, increase audience engagement, and make your videos more accessible to viewers who cannot hear or understand the audio. In this article, we cover how to get started adding captions to your videos and the benefits that come along with having them.

What Are Video Captions?

Captions are the written transcription of the words spoken in a video. They convey what is being said in the video in text format, so viewers can understand not only what is being said, but also the context around what’s being said. Depending on the platform, captions usually appear either at the bottom of the video, as an overlay, or within the settings of the video. Captions make videos more accessible for people with hearing impairments, and also provide context to the visuals and make the videos easier to follow for all viewers.

Types of Captions

When you are adding captions to your video, you have two options – Closed Captions and Subtitles.

Closed captions are captions that are directly integrated into the video. This ensures that the captions stay with the video and can be accessed on any platform. They usually appear in the same font and size throughout the video.

Subtitles are captions that are added separately from the video. They are normally created for foreign-language videos. Subtitles are usually used in the same way as closed captions, but are slightly less reliable as they can be displaced if the video is edited or reformatted.

Benefits of Adding Captions to Videos

There are numerous benefits to adding captions to videos.

Increase Engagement and Retention

Research has found that captions can increase audience engagement with videos by, on average, 25%. This allows viewers to completely follow the storyline of the video, and helps retain their attention longer.

Improve Video Accessibility

As mentioned before, captions make videos more accessible to people with hearing impairments or who have difficulty hearing or understanding the audio in a video. According to a 2018 survey by CCAC, 85% of people believe that closed captions should be available on all videos.

Increase SEO

By using video captions, you can now include keywords that can help with SEO and increase your videos’ visibility on search engines like Google and YouTube. Furthermore, many platforms like Facebook, Twitter, and YouTube support auto-generated captions.

How to Add Captions to Your Videos

Adding captions to videos can be done in three easy steps:

Upload the video

The first step is to upload the video to the platform that you wish to post it on. This can be YouTube, Facebook, Instagram, etc.

Add Captions

The next step is to add captions to the video. If you upload a video to YouTube, you will have several options to choose from.

The first option is to upload captions in various common captioning formats (.srt, .vtt, .sbv, .sub). Those formats are commonly used and are supported by most platforms.

The second option is to transcribe the audio of the video automatically, which is a great way to get quick, accurate captions. You can do this by setting up the auto-generated captions, or by using an AI software like Automated Captions by Rev.com

The third option is to transcribe the audio of the video manually. You can do this by going through the audio of the video and typing out each word. This might sound tedious, but manually creating the captions will give you the most control and accuracy.

Check and Make Changes

The final step is to check the captions for any mistakes and fix them. This can be done by watching the video with the captions on and looking for any errors in the captions. Once you have found any errors, you can make the necessary changes to get the captions exactly the way you want them.

Conclusion

Adding captions to your videos is one of the easiest ways to improve your video content and increase audience engagement. Not only do captions make videos more accessible to those with hearing impairments, but they can also improve SEO, create a better viewing experience, and even increase viewer retention. With the tips and tricks outlined in this article, you are ready to start adding captions to your videos and seeing the results!

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