What Are Closed Captions? Learn Why They’re Important.

The Power of Closed Captions: What You Need to Know as a Content Creator

As a content creator, you know the importance of creating content that is accessible and inclusive for your audience. Closed captions are a simple but effective way to ensure that your videos are accessible to everyone, regardless of their hearing ability. In this post, we’ll take a closer look at what closed captions are, why they matter, and how you can implement them effectively in your video content.

What are Closed Captions?

Closed captions provide a written version of the audio in a video. They allow viewers to read what is being said on screen, giving them access to your content even if they cannot hear it. Closed captions can be turned on or off by the viewer, and they can be customized to appear in different sizes and styles for ease of reading.

Why Do Closed Captions Matter?

Closed captions are an essential tool for making your content accessible to a wider audience. According to the World Health Organization, there are 466 million people worldwide with some form of hearing loss. By providing closed captions in your videos, you are making your content more accessible to these individuals.

Closed captions are also beneficial for viewers who speak different languages or who are watching your content in a noisy environment. By providing written captions, you are ensuring that all viewers can follow along with your content, regardless of their circumstances.

In addition to making your content more accessible, closed captions can also improve your SEO. Search engines can’t “watch” videos, but they can read text. By providing closed captions, you are giving search engines more information to work with, which can help your videos rank higher in search results.

How to Implement Closed Captions

Adding closed captions to your videos is easier than you might think. Many video hosting platforms, such as YouTube and Vimeo, have built-in tools that allow you to add captions to your videos. These tools use speech recognition technology to automatically generate captions, but it’s important to note that they are not always 100% accurate. It’s a good idea to review and edit the captions before publishing them to ensure that they are correct.

If you prefer to create your own captions, there are tools available that can help you do so. One popular option is Rev.com, which allows you to upload your video and have professional captioners create accurate captions for you. You can then download the captions and add them to your video manually.

When creating closed captions, it’s important to keep a few things in mind. First, make sure that the captions are timed correctly so that they appear on screen at the same time that the audio is spoken. Second, make sure that the captions are easy to read by using a clear font and a size that is large enough to be easily seen. Finally, proofread your captions carefully to ensure that they are accurate and free of errors.


Closed captions are a powerful tool for making your video content more accessible and inclusive. By providing captions, you are ensuring that your content can be enjoyed by a wider audience, including those with hearing loss, non-native speakers, and viewers in noisy environments. Implementing closed captions is easy and can have a positive impact on your SEO as well. So, as a content creator, make sure to include closed captions in your videos and give your audience the best viewing experience possible.

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