Revamp Your Instagram Story Game with Closed Captions

Closed Captions for Instagram Stories: Making Your Content More Inclusive

As a content creator, you want to make sure your audience is engaged with your content. But what about those who are deaf or hard of hearing? By not adding closed captions to your videos, you’re excluding a significant portion of your potential audience. In this article, we’ll explore the importance of closed captions for Instagram stories, how to add them, and best practices to ensure your content is more inclusive.

What are Closed Captions?

Closed captions are a text transcription of the spoken word in a video or audio file. They are not to be confused with subtitles, which only provide translations of foreign language dialogue. Closed captions are an accessibility feature that makes your content more inclusive and accessible to those who are deaf or hard of hearing.

Why are they important for Instagram stories?

Instagram stories are a popular and effective way to engage with your audience. With over 500 million daily active users, it’s essential to ensure you’re not excluding anyone from your content. Instagram recently introduced the option to add closed captions to stories to make it easier for content creators to make their content more accessible.

Adding Closed Captions to Your Instagram Stories

Now that you understand the importance of closed captions let’s walk you through how to add them to your Instagram Stories.

First, create a new story by tapping on the camera icon. Record your video as you normally would. Once you’re happy with your video, tap on the sticker icon, and select the “Caption” sticker under the “Instagram” category.

Write your caption in the text box that appears. Instagram’s automated captioning system will transcribe your words as you speak. When you’re finished, you can choose to edit the caption to make any necessary corrections.

If you want to make your captions more visually appealing, you can choose a different font, size, and color for your text. The “Caption” sticker also allows users to toggle the captions off and on, depending on their preference.

Best Practices for Closed Captions

While adding captions to your Instagram stories is straightforward, there are some best practices you should follow to ensure your content is more inclusive.

1. Keep it concise – try to keep your captions short and to the point. Instagram’s automated captioning system will only transcribe up to 65 characters at a time, so avoid long sentences.

2. Use simple language – use language that is easy to understand and avoid using complex jargon or technical terms.

3. Proofread your captions – take the time to review your captions for spelling and grammatical errors before publishing.

4. Use visuals to support your content – if you’re discussing a particular product or topic, use visuals in your video or images to support your captions.

5. Test your captions before publishing – make sure your captions are legible and easy to read before publishing them.


As a content creator, it’s essential to ensure your content is inclusive and accessible to everyone. By adding closed captions to your Instagram stories, you’re making it easier for those who are deaf or hard of hearing to engage with your content. Instagram’s automated captioning system makes it easier than ever to add captions to your stories. By following best practices and testing your captions before publishing, you can make your content more inclusive and accessible to all.

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