Easy Closed Captions for Apple TV and iPad Users

Closed Captions on Apple TV and iPad: A Complete Guide for Content Creators

As a content creator, you want your videos to reach as wide an audience as possible. Closed captions can help you achieve that goal, making your content accessible to viewers who are deaf or hard of hearing, as well as non-native speakers who may need subtitles to understand your message.

In this guide, we’ll show you how to add closed captions to your videos on Apple TV and iPad, so you can make the most of these powerful platforms and connect with a larger audience.

Why Closed Captions Matter for Content Creators

Closed captions are captions that can be turned on or off by the viewer, as opposed to open captions, which are burned into the video and can’t be turned off. Closed captions help you reach more viewers by providing an option for those who can’t hear your audio, or who struggle to understand your language.

According to the World Health Organization, there are more than 5% of the world’s population – or 466 million people – who have disabling hearing loss. That’s a huge audience who could benefit from closed captions on your content. In addition, studies show that videos with closed captions are more engaging and increase retention rates for all viewers.

Adding Closed Captions on Apple TV

Apple TV offers various ways to add closed captions to your content, depending on the content’s source. The following methods can be used to add closed captions:

1. iTunes – If your content is purchased or rented through iTunes, it may already come with closed captions. To enable captions, go to the video’s detail page and click on the Audio & Subtitles options. Here, you can choose from several languages available for captions.

2. Netflix – Netflix also offers closed captions for most of its content on Apple TV. To access captions on Netflix, begin playing the video, then activate subtitles or closed captions as you would for any other video on the app.

3. Airplay – If you’re streaming content from an iOS device to your Apple TV, captions can be enabled on your mobile device, and they will be shown on your Apple TV as well.

Adding Closed Captions on iPad

If you’re creating your own content on an iPad, it’s easy to add closed captions. Below are the steps:

1. Select the video – Open the video you want to caption.

2. Enable closed captions – Tap the screen once, then tap the speech bubble icon in the top right corner of the screen. This will show the subtitles and closed captions available for the video.

3. Customize your captions – Once you’ve enabled captions, you can choose a language, style, and position for your captions. You can also adjust the font size and color to ensure that they are easy to read.

4. Save your captions – After you’ve customized your captions, tap Done to save them. If you’re using a third-party video editing app, make sure to export the video with the captions embedded in the file.

Best Practices for Closed Captions on Apple TV and iPad

Now that you know how to add closed captions on Apple TV and iPad, it’s important to follow some best practices for creating quality captions that will enhance your content:

1. Use correct grammar and spelling – Closed captions should be written with proper grammar and punctuation. This ensures that your message is clear and easy to understand.

2. Be concise – Closed captions should be brief and to the point. Avoid long blocks of text or captions that stay onscreen for too long.

3. Time your captions well – Captions should appear onscreen at the same time as the audio they’re describing. This means timing your captions accurately to ensure they are in sync.

4. Choose appropriate fonts – Closed caption fonts should be easy to read and not be too small or cramped.

5. Review your captions – Be sure to review your captions for accuracy and readability. This means having someone else review them as well to ensure they make sense and are easy to read.

By following these best practices, your closed captions will not only be more enjoyable to watch but will also help you reach a wider audience and increase engagement with your content.


Closed captions are an essential element of content marketing, and Apple TV and iPad offer great ways to incorporate them into your videos. Whether you’re creating your own content or uploading videos to a platform like iTunes or Netflix, adding closed captions can help your content appeal to a larger audience. Follow the above tips and tricks to create professional and engaging captions for your videos, and bring your valuable message to a broader audience.

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