Add Subtitles to Your Instagram Videos: The Easy Way!

Can You Add Subtitles To Instagram Videos?

The short answer to the question – ‘can you add subtitles to Instagram videos?’ is ‘yes’, but the longer answer is a bit more complicated. The ability to add subtitles to Instagram videos is something that is only starting to be explored and isn’t as straightforward as it may first seem.

On the surface, Instagram videos may look like something that is only meant to be used to showcase entertainment, but many content creators are starting to use them in innovative and exciting ways. They are being used to create informative webinars, step-by-step visual tutorials, and engaging vlogs. But the one thing that all these types of videos have in common is that they can be enhanced by adding subtitles.

Subtitles can be used to help improve the accessibility of Instagram videos and to give viewers more ways to interact and engage with your content. But it’s important to understand that it isn’t as simple as just adding subtitles to your existing video files.

In this blog, we’ll dive into how to add subtitles to your Instagram videos, the reasons why you should be doing it, and some tips to help make your subtitles work the best they can. Read on to learn more about adding subtitles to Instagram videos.

What Are Subtitles & Why Use Them on Instagram Videos?

Subtitles are text-based captions that are used to display dialogue or commentary in video files. They are typically used to convey to the audience what characters are saying, what’s being narrated, or to provide translations for videos with dialogue in a different language.

When it comes to Instagram videos, subtitles can be used in the same way but can also be used for other purposes. Subtitles can help make your videos more accessible to viewers who cannot hear audio due to a physical disability. They can be used as a tool to explain complex concepts within your video, or to help break down dialogue or narration for viewers from different countries or who do not share a common language.

Subtitles can also help give your videos a call-to-action by prompting viewers to get involved or take a certain action. And, they can be used to help people who are not native English speakers to understand your content more easily.

Types of Subtitles & When To Use Them

It’s important to understand that there are different types of subtitles and that they should be used differently depending on the type of content you are producing.

The first type of subtitle is Closed Captions (CC). These are the most common type of subtitle and are typically used when a video has dialogue in a different language. They enable viewers to read the translated words while they are hearing the original audio track.

The second type of subtitles is Open Captions (OC). These are less common, as they are always displayed as part of the video content and cannot be disabled by the viewer. This makes them great for including subtitles in short videos or videos with a call-to-action.

Finally, there are Interactive Subtitles. These are subtitles that can be displayed for a brief period of time before disappearing. This type of subtitle can be used for adding text to emphasize a specific point in a video or to provide additional context and information for viewers.

How To Add Subtitles To Instagram Videos?

Now that we’ve discussed why adding subtitles to Instagram videos can be beneficial, let’s look at the process for actually adding them.

The first step is to decide which type of subtitle you are going to use. Once this is done, you’ll need to format the subtitles into a format that is supported by Instagram. This format is typically called a SubRip or ‘srt’ file.

If you don’t feel comfortable creating this file yourself, you can use a professional service to do it for you. Once you have the ‘srt’ file, you can upload it to Instagram with your video file. Instagram will then show the subtitles automatically when someone watches your video.

How To Optimize Your Subtitles For Instagram Videos?

Now that you know how to add subtitles to your Instagram videos, the next step is to optimize them for maximum engagement and accessibility.

First, make sure that you are using the correct type of subtitle and the correct formatting for your video. For instance, if you are using open captions, make sure your ‘srt’ file doesn’t contain any marks, symbols or numbers.

Next, make sure that the text you write is easy to read. This means using short, concise sentences, avoiding complicated terms and making sure the text fits comfortably within the margins of the video.

Finally, consider adding a mix of different kinds of interactive subtitles in order to keep viewers engaged and draw their attention to certain aspects of your video. For example, you can use interactive subtitles to prompt people to subscribe or buy a product, or to create pop-up definitions for important terms.


Adding subtitles to Instagram videos can help you create more accessible and engaging content for your followers. But it’s important to remember that the process of creating and optimizing subtitles is not straightforward and requires a bit of knowledge and practice.

We hope that this blog has provided you with some useful tips and guidance on how to add subtitles to your Instagram videos. Thanks for reading!”

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