Top Techniques for Adding Closed Captioning to Your Video

Video content is an important part of any content creator’s repertoire. Not only is it engaging and entertaining, it can also be used to help convey complex information quickly and effectively. However, videos often lack one important element: closed captioning. Adding closed captions to videos can help improve accessibility and increase the reach of your content.

But what’s the best way to add closed captioning to a video? In this article, we’ll discuss the different ways you can add closed captioning to your videos. We’ll discuss the pros and cons of each method, and equip you with the information you need to choose the best approach for your video content.

Why Is Closed Captioning So Important?

Before we dive into the specifics of how to add closed captioning to a video, let’s take a step back and look at why it’s important to include closed captions in the first place.

Closed captions make video content more accessible to viewers who are deaf or have difficulty hearing. This includes the estimated 288 million deaf and hard-of-hearing people worldwide. But it’s not just about making the content accessible. Adding closed captions can also benefit those who speak different languages or have difficulty understanding heavy accents. And it can make videos more engaging for viewers who prefer to watch with the sound off.

In addition, including closed captions can help boost your SEO rankings. Search engines can often get confused by videos without captions, which makes it difficult to accurately rank your content in search results. Adding closed captioning helps the search engine understand what your video is about, boosting its rankings in the process.

Finally, closed captioning can help you reach a wider audience. According to Facebook, videos with captions can be viewed by up to 12% more people than those without captions. And on Instagram, Tweets with closed captions are proven to receive 6% more engagement than tweets without captions.

How to Add Closed Captioning to a Video

Now that we’ve discussed the importance of adding closed captions to your videos, let’s look at the various ways you can do so.

1. Use Youtube’s Automatic Captions

One of the simplest and quickest ways to add closed captions to a video is to use Youtube’s automated captions. This is a free service from Youtube that uses machine learning to add captions to your video.

Youtube’s automatic captions are generally pretty accurate, especially for videos with clear audio. However, the accuracy decreases as the language spoken becomes more complex. The captions may also be inaccurate if there is background noise in the video.

2. Create Your Own Caption File

If you want more control over the accuracy of your captions, you can create your own caption files in a text editor. This requires a more manual approach, but it gives you complete control over the accuracy of the captions.

The most common file format for closed captions is SRT, and this is what most video players support. An SRT file includes a timecode and the caption for each line of dialogue. Creating an SRT file is easy but requires you to carefully time and type out every line of dialogue.

3. Outsource Caption Creation to a Professional

If you don’t have the time or know-how to create closed caption files, you can outsource the task to a professional. This is often the quickest and most accurate way to add captions to your videos.

Professional captioning services typically charge per video, and the cost varies depending on the length and complexity of the video. If you regularly produce video content, you may want to consider investing in a professional captioning service for higher accuracy and faster turnaround times.

Final Word

Adding closed captioning to a video is one of the most important steps you can take to make your content accessible and increase its reach. In this article, we discussed the pros and cons of different methods for adding closed captions to your videos. Whether you choose to use Youtube’s automatic captions, create your own caption files, or outsource caption creation to a professional, adding closed captioning to your videos is a must.

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