Do’s and Don’ts: Formatting Video Titles – Underline or Italicized?

Are Video Titles Underlined or Italicized?

As a content creator, it can be challenging to know how to style video titles. Should they be underlined, italicized, or left as normal text? In this blog post, we’ll answer that question and explore the benefits of each style.

First, let’s clarify why properly styling video titles is crucial. Videos are a valuable form of content because they engage viewers and can increase traffic to your website. However, titles are the first thing that viewers will see, and they can determine whether someone clicks to watch your video or not. A well-styled title can grab a viewer’s attention and encourage them to click, so it’s essential to get it right.

Normal Text

First, let’s discuss leaving video titles as normal text. This means no special styling is applied, and the title appears the same as regular body text. This style is the least visually striking because it doesn’t stand out from the rest of the text on the page. However, it can be suitable for videos that aren’t necessarily meant to be the primary focus of the page or are part of a large collection of videos.


Next, let’s discuss underlining video titles. This style was popular before the internet and remains a popular option today. Underlining video titles creates contrast and makes the text stand out more than leaving it as normal text. This style is often used for SEO purposes since Google and other search engines tend to give underlined text more weight in search results.

However, underlining can be challenging to read for some viewers, especially those with visual impairments. It can also clash with other elements on the page, making it less visually appealing. Finally, underlining can be easily confused with hyperlinks, leading to usability issues.


Lastly, let’s talk about italicizing video titles. This style is less common than underlining, but it has its benefits. Italicized text is easier to read for most viewers than underlined text, and it creates a clear distinction between video titles and other text on the page.

Italicized video titles don’t have the same SEO benefits as underlined titles, but they still serve an essential role in attracting viewers to your videos. This style can be the most visually striking, making it stand out from the rest of the page’s content.


So, are video titles underlined or italicized? The answer is that it depends on your specific needs. Underlining can be beneficial for SEO, while italicizing can be more visually appealing and accessible.

In general, it’s best to choose a style that fits in with your website’s overall design and branding. Consistency is also essential, so if you choose to use underlining or italics, make sure that all video titles follow the same pattern.

Remember, video titles are an essential part of your content marketing strategy, as they attract viewers and drive traffic to your website. Style them wisely, and your videos will notice an increase in views and engagement.

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