How to Add Captions to Instagram Videos: Quick and Easy Tips!

Adding Captions to Videos on Instagram: Making Your Content More Accessible and Engaging

As a content creator on Instagram, you already know the importance of creating visually compelling content that engages and captivates your followers. But have you ever considered the benefits of adding captions to your videos? Not only do they make your content more accessible to a wider audience, but they can also increase engagement levels and improve the overall user experience. In this article, we’ll cover the importance of video captions, how to add them to your videos on Instagram, and some best practices to follow.

Why Add Captions to Your Instagram Videos?

First and foremost, adding captions to your videos makes your content more accessible to all users, including those with hearing impairments or who are unable to turn on the audio. By adding captions, you’re essentially opening up your videos to a wider audience, which can only benefit your brand and increase your reach. In fact, studies have shown that videos with captions receive up to 40% more views and engagement compared to those without.

Adding captions can also improve the overall user experience of your followers. Not everyone is able to listen to audio at any given time, whether they’re in a public place or simply don’t want to disturb others. By providing captions, you’re giving your followers the option to watch and understand your video without having to rely on audio.

How to Add Captions to Your Instagram Videos

Adding captions to your videos on Instagram is a simple process that can be completed in just a few steps. Here’s how:

Step 1: Create your caption file
Before you can add captions to your video, you’ll need to create a caption file. This can either be done manually or by using an automatic captioning tool, such as the one provided by Instagram. If you choose to create your caption file manually, you’ll need to write out the captions in a text document, with each caption starting and ending at the appropriate timecode. If you use an automatic captioning tool, you’ll need to upload your video and wait for the tool to generate the captions.

Step 2: Upload your video and caption file
Once you have your caption file ready, you can upload your video to Instagram as you normally would. After you’ve selected your video, you’ll see an option to “Advanced Settings” when you’re on the final screen before posting. Clicking on this will bring up a menu where you can upload your caption file.

Step 3: Preview and publish
After you’ve uploaded your caption file, you can preview your video with captions to ensure that everything looks and sounds good. If everything looks good, you can go ahead and post your video, and the captions will be visible to all users.

Best Practices for Adding Captions to Your Instagram Videos

Now that you know how to add captions to your Instagram videos, let’s take a look at some best practices to follow:

– Use concise and clear language: Keep your captions short and to the point, using language that is easy to understand.

– Be consistent: Use the same font, text size, and color for all of your captions to maintain a consistent look throughout your videos.

– Use proper grammar and punctuation: Just like with any other form of content, it’s important to use proper grammar and punctuation in your captions.

– Use emojis sparingly: While emojis can be a fun way to add some personality to your captions, use them sparingly and only when it makes sense.

– Preview your captions before posting: Always preview your captions before posting to ensure that they’re synced correctly and that there are no errors.


Adding captions to your Instagram videos can benefit your brand in a number of ways, including increasing accessibility and engagement levels. By following the simple steps outlined in this article, you can easily add captions to your videos and ensure that your content is accessible to all users. Remember to follow best practices to maintain a professional and consistent look throughout your videos, and always preview your captions before publishing.

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